我们是在游戏中成长的一代人，无论是从小陪伴我们长大的桌游，还是3A级大制作，无论是端游还是手游，都成为了我们世界观的一部分，在高频多巴胺与即时奖励刺激下的我们，被游戏中绚烂多彩的世界观与主线支线剧情所支配的我们，回看我们的现实世界，似乎逊色不少。
We are a generation raised with games—whether it was the board games that accompanied our childhood or the triple-A blockbusters, PC titles or mobile games, all have become part of our worldview. Stimulated by frequent dopamine hits and instant rewards, immersed in the dazzling worldviews and intricate main and side quests of games, we look back at our real world and find it somewhat lacking.

如果你也对我们的城市抱有同样的遗憾与期待，那么你的机会来了，昌平城市更新来到第五个年头，经历过工业遗产复兴，城市空间策展，高端产业置换等硬核迭代之后，昌平决定把整座城市的空间作为游戏底板，由你来设计，赋予游戏般的世界观。
If you, too, share this sense of regret and anticipation for our cities, now is your chance. Changping’s urban renewal initiative has entered its fifth year. After undergoing rigorous transformations such as industrial heritage revival, urban space curation, and high-end industrial replacement, Changping has decided to turn the entire city into a game board—designed by you, infused with a gamified worldview.

曾经的三角地公园，进阶成为小朋友学习可持续发展的大富翁棋盘；环菜市场的旧街区，变身为青年人打卡竞技的剧本杀现场；而10公里的骑行环线，也可以遍布着有趣的番外篇；游戏化的剧本，角色，竞技，制衡，美学，结合城市实体空间的烟火，店铺，地标，空间，人文，历史，肌理，将碰撞出全新的火花，为city walk 赋予全新的含义。
The former triangular park has evolved into a Monopoly board where children learn about sustainable development; the old neighborhoods surrounding the food market have transformed into script-murder venues for young adults to explore and compete; and the 10-kilometer cycling loop is now dotted with intriguing side quests. Gamified scripts, roles, competitions, strategies, and aesthetics, combined with the tangible liveliness, shops, landmarks, spaces, culture, history, and urban fabric of the city, will spark entirely new experiences, redefining the meaning of city walk.

我们常说，城市更新，首先是人的更新，我们期待各位设计师，艺术家，编剧导演，策展人在这次竞赛中都能化身为游戏设计师，为我们的城市叠加游戏化图层，让每个游客，市民都化身为头号玩家，让情绪价值赋能实体空间，让生命体验重回线下街道。同时，我们也期待，你的游戏剧本和线路，能够让街边小店重新获得流量，让多年被忽视的城市角落重新出现在大家的社交媒体。去哪里不重要，与谁同行更重要，希望我们与最重要的亲人，最好的朋友间那些宝贵的记忆，不止发生在线上，也发生在烟火日常的人间。
We often say that urban renewal begins with the renewal of people. We look forward to seeing designers, artists, screenwriters, directors, and curators transform into game designers in this competition, overlaying a gamified layer onto our city. Let every visitor and resident become the ultimate player, let emotional value empower physical spaces, and let life experiences return to the streets. At the same time, we hope your game scripts and routes can bring renewed foot traffic to small street-side shops and draw social media attention to long-overlooked corners of the city. Where to go matters less than who you go with. We hope that the precious memories we share with our dearest family and closest friends happen not only online but also in the vibrant, everyday human world.

通过游戏化设计，我们希望把人们从线上引流到线下需要流量的地方，让人们在city walk中有更好的体验与更长的停留时间，让游戏区域周边的商家获得更好的曝光与消费转化。城市设计的终极要义是对人性的洞察与资源的最优配置，而在过去的30年中，游戏无疑在这方面给出了优异的竞争性策略，各位游戏爱好者们，欢迎来到昌平城市更新5.0的时代。
Through gamified design, we aim to redirect people from online to offline spaces in need of engagement, enhance their experience and dwell time during city walks, and increase exposure and consumer conversion for businesses around the game zones. The ultimate pursuit of urban design lies in understanding human nature and optimizing resource allocation—and over the past 30 years, games have undoubtedly offered exceptional competitive strategies in this regard. Fellow gaming enthusiasts, welcome to the era of Changping Urban Renewal 5.0.


这是一段关于「蓬勃的生命」与「深刻的使命」碰撞后产生的故事。2010年5月,在一群年轻的建筑师对中国目前设计人才现状进行争论的过程中，一个年轻、敢为人先而富有活力的组织“AIM – 建筑师使命”宣告成立。AIM旨在通过竞赛的方式，从年轻设计师中选拔优秀的人才，而更具意义的是，我们希望通过这一竞赛活动，能唤起更多的青年设计师对设计的热情和投入，对社会责任感和使命感的关照，积极去思考与行动。
This is a story born from the collision between “vibrant vitality” and “profound mission.” In May 2010, during a debate among young architects about the state of design talent in China, a pioneering and energetic organization—AIM (Architectural Mission)—was founded. AIM aims to identify outstanding talents among young designers through competitions. More importantly, we hope to inspire more young designers to reignite their passion and commitment to design, reflect on social responsibility and purpose, and actively engage in thinking and action.

AIM始终将关注重点放在青年设计师的成长以及随着社会发展，被忽视的弱势建筑群体，同时与政府、院校、媒体、公益组织、事务所、设计师、开发商等多方保持着良好的合作关系。AIM始于北京，致力于为文旅行业提供拥有兼容性、持续性、生产性、生长力的内容产业及创新人才。16年38场竞赛，8000+份创意解决方案，100万+影响人群，涉及建筑设计、民宿、IP公共艺术、文创等。在不断更新迭代当中,形成了以奖代补、以赛代招的创新竞赛招商模式，通过组织一场竞赛，营造一个社群，并搭建一个连接生产需求和生产力的平台。在文旅的常规赛道内，创造出多元化路径以解决“IP升级、人才升级、内容升级、社群升级”的关键内核。
AIM has always focused on the growth of young designers and the oftenoverlooked vulnerable groups in architecture amid social development. At the same time, it maintains strong collaborative relationships with governments, academic institutions, media, nonprofit organizations, design firms, designers, developers, and other stakeholders. Originating in Beijing, AIM is dedicated to providing the cultural and tourism industry with content and innovative talent that is adaptive, sustainable, productive, and growthoriented. Over 16 years, AIM has organized 38 competitions, gathered over 8,000 creative solutions, and impacted more than 1 million people—spanning architectural design, homestays, IPbased public art, cultural creativity, and more. Through continuous evolution, AIM has developed an innovative competitionbased model that replaces subsidies with awards and recruitment with contests. By organizing a competition, it builds a community and creates a platform connecting production needs with productivity. Within the conventional track of cultural tourism, AIM has forged diverse pathways to address the core challenges of “IP upgrading, talent upgrading, content upgrading, and community upgrading.”

“街励”缘起：街励, 主题取自谐音“接力”，是昌平系列城市更新活动的接力和延续，将持续带动昌平街区城市更新。
The term “街励” (Jie Li) draws inspiration from its homophone “接力” (relay), symbolizing the continuity and relay of Changping’s urban renewal series. It represents an ongoing effort to drive neighborhood-level urban regeneration in Changping.

街励计划1.0——“昌流不息昌平城市更新新场景设计”竞赛鼓励参赛者结合“广义策展”思维，以城市街道作为展场，通过策展、装置设计、空间微改造等方式，重塑街道的趣味与活力。包含系列政府街策展优选作品的落地，联动策展人、设计师等组织快闪活动。
STREET RELAY 1.0 – “Endless Changping Flow: New Scenarios for Urban Renewal” encouraged participants to adopt a “broad curatorial thinking” approach, treating urban streets as exhibition spaces. Through curation, installation design, and spatial micro-interventions, the aim was to reinvigorate streets with creativity and vitality. This phase included the implementation of selected curatorial works along Government Street and organized flash activities in collaboration with curators, designers, and other stakeholders.

街励计划2.0阶段，本届以“桌游城市”为核心，推动城市更新从视觉焕新走向系统化参与式体验。我们发起“昌平城市美学与游戏化空间设计国际竞赛”，旨在将游戏机制与城市空间深度融合，引导参与者以游戏化思维与城市美学视角，回应真实城市议题，塑造兼具昌平气质与视觉美感的互动场景。
STREET RELAY 2.0 now centers on “Tabletop City,” shifting urban renewal from visual refreshment to systematic participatory experiences. We launch the “Changping Urban Aesthetics and Gamified Space Design International Competition,” aiming to deeply integrate game mechanics with urban space. Participants are guided to apply gamified thinking and urban aesthetic perspectives to address real urban challenges, shaping interactive scenarios that embody both Changping’s identity and visual appeal.